Call me a hater – but my first real blog post is an entry for the Brand Hall of Shame. This is more than a brand faux pas – it’s brand suicide. When did Coach forget who they are? The new Coach “C” combined with the “limp noodle” script form of the Coach logotype is all kinds of bad. What can I say – not Chanel, not Ferragamo, just somewhere sad in between.
Let’s leave it at that for now – hopefully something positive for Post #2.
What not to do with a great brand
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