STRATEGIC PLANNING HITS THE ROAD AT ICBC
ICBC STRATEGIC PLAN CAMPAIGN BRAND IDENTITY & NEWSLETTER INSERTS – “THE ROAD AHEAD”
ICBC needed to reinforce the concepts behind its strategic plan with employees. After a roll-out that
included a Manager training program and Manager-to-employee meetings, the core concepts were featured individually in 5 branded publications that went to employees as an insert into the employee newsletter.