HOW TO CREATE ENGAGMENT AROUND GREEN INITIATIVES?
KEEP IT SIMPLE!
BC HOUSING LIVEGREEN ENVIRONMENTAL PROGRAM BRAND
BC Housing required a brand for its many environmental activities. While largely internal, the brand also extended into the community and was used in communications relating to housing project environmental standards of building, as well as residents’ environmental initiatives. Logo and one-page Guidelines for simple supplier management.
Report covers and Powerpoint templates. After the initial implementation, these files were supplied to the client as templates for in-house use.
The program included educational posters for a multi-media kiosk in the reception of BC Housing as well as applying brand elements to interior privacy screens for meeting rooms.