WHAT MAKES A ROAD MAINTENANCE CONTRACTOR MORE THAN JUST ANOTHER ROADBLOCK AS YOU COMMUTE? A BRAND THAT MAKES IT A TEAM MEMBER IN THE COMMUNITIES IT SERVES.
YOUR ROADS-YOUR TEAM, THE MAINROAD REBRAND
MainRoad Construction serves many of the Province’s busiest highway corridors. Renewal of Government contracts hinges not just on the work performed but on the relationships the company builds within the communities it serves. The rebrand positioned MainRoad to emphasize that they are working for and with the community to provide safe and reliable transportation.
The MainRoad rebrand focused on the driving public in the communities it serves – speaking directly to drivers by placing the new tagline “YOUR ROADS–YOUR TEAM” on all trucks, snow plows, and road marking equipment. The program included logo design and positioning, web site redesign, brand guidelines manual, uniforms, stationery, signage, corporate brochure, gifts, print advertising, invitations and more.