THE BRAND PROMISE ON PAPER – TRANSFORMING PERCEPTIONS IN A NEW INDUSTRY
PLUTONIC POWER CORPORATION NEWSLETTER
Plutonic Power needed a tool to talk to multiple audiences in its operating communities and around the province. Government, media, Aboriginal groups, technology pundits, environmental activists and the general public were all seeking information around Plutonic’s run-of-river technology. The newsletter brand was created to support the unspoken promise of the technology – the ability to transform the way power is generated in the province.
Plutonic used the newsletter to get in front of issues that concerned its audiences in advance of public meetings, consultations and government announcements. The newsletter served to communicate to its stakeholders about the company, its people, intentions and technology.