ROGERS VIDEO BRAND EVOLUTION, cont’…
The next part of the program centred on the 20th Anniversary Celebration. The event was created to allow Rogers Video employees to look back on 20 years of leading the marketplace in home entertainment. This event also allowed employees to “grieve” the retiring Rogers Video brand and was used as a platform to launch the new Rogers Plus brand.
Ideastream provided conceptual support to the program with 20th Anniversary identity creation, theme, posters, video packaging, gift icon in chocolate and creative support to the video production team. The event ushered in the new brand and launched with a private pre-lease screening of the movie “Get Smart”. The event also included the creation of a commemorative book to be given as a gift to the president of Rogers Video.