STRATEGY SIMPLIFIED – DBA’s “LIGHTEN UP” ANNUAL REPORT
DBA TELECOM ANNUAL REPORT MESSAGING AND DESIGN
DBA’s Annual Report discussed the activities generated by market survey results of customer preferences in telephone features. The year’s performance review focussed on the company’s strategy to create a Smart phone with fewer features and an extremely competitive price point for telcos. The “Lighten Up” theme bought the strategy forward in a way that suited the straight-talking style of this forward-thinking high tech manufacturer.