SPREADING KEY MESSAGES FROM THE INSIDE OUT
FINCENTRIC INTERNAL COMMUNICATIONS POSTERS
After a brand refocus, it’s important for internal stakeholders to start speaking the new language before reaching out to external audiences. Fincentric wanted to reinforce its new core strengths messaging with internal staff in a series of posters that spelled out what mattered at Fincentric. After team meetings to explain and confirm Fincentric’s values and differentiators, the posters were positioned in meeting rooms to reinforce the three simple messages – People, Service, Technology.