THE NEED TO KNOW IT WORKS – MARKETING FROM SUCCESS AT UWLM
UNITED WAY OF THE LOWER MAINLAND CAMPAIGN
The United Way of the Lower Mainland needed a campaign that would show the success of its programs and speak to the benefits that its programs brought to those in need. The benefits of four key program types were told through the stories of end users in print and online. Campaign materials included posters, brochures for 3 target donors segments, a Direct Mail campaign, postcards, thank you posters and forms for donations.