HOW DO YOU CELEBRATE 50 YEARS AS A WORLD LEADER IN FORESTRY WHILE STAYING TRUE TO SMALL-TOWN CANADA ROOTS? LET THE BRAND TELL THE STORY AS YOU LIVED IT.
WEST FRASER TIMBER 50TH ANNIVERSARY BOOK – IT’S WHAT’S INSIDE THAT COUNTS
West Fraser Timber has achieved outstanding success in the forest industry for 50 years. The company wanted to create a gift for employees that would be prestigious enough to honour this important milestone and which would reflect the small town Canada values that are the company’s hallmark. While interviewing the people of WFT, we realized that the story of their lives said it all.
Brand is also story telling. Allowing the voices of a company’s people to reveal the inner life of the company and the source of its success. We gathered facts, recollections, and tall tales – stories of the people of West Fraser and the company they built over 50 years of work.