Branding Vancity 1

Vancity branding

TURNING THE BRAND SWEATER INSIDE OUT AT VANCITY

VANCITY INTERNAL BRAND IDENTITY
Ideastream worked with Forwords Communications to create an Internal Brand for use on all employee communications. The Vancity “brand story” includes the concept of the intersection, “a place which, once traveled through, the view is never the same”. The concept positioned the employee at the centre of the intersection, where Vancity and its members meet. The project rolled out across intranet, posters, internal signage, certificates, flyers and other in-house materials. The internal creative platform document provides guidance to in-house designers for maintaining consistency throughout the ongoing implementation.

Next: Vancity Internal Brand – Benefits Package

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